Every few weeks, another sports collectible breaks an auction record. Michael Jordan jerseys command seven-figure results, Shohei Ohtani memorabilia accelerates past traditional market ceilings, and Lionel Messi’s World Cup kits transition into museum-grade assets. These headlines suggest that sports collectibles have evolved into a highly institutionalized alternative asset class. Yet, the core driver of this … Read more
Watching Serena Williams at Wimbledon 2026 felt slightly surreal. Not because she lost—that was almost the least interesting part—but because it reminded you how quickly elite sport moves on. Serena is 44 years old, a mother and one of the greatest tennis players the sport has ever produced. There was a time when the entire … Read more
There are very few athletes who completely change the economics of their sport. Michael Jordan did it for basketball. Muhammad Ali did it for boxing. Tom Brady turned the NFL quarterback into a global commercial brand. In golf, that player is unquestionably Tiger Woods. Before Tiger, golf was already successful, particularly in the United States, … Read more
It is almost impossible to write seriously about sports memorabilia without eventually arriving at Tom Brady. Whether you follow football or not, Brady has become one of those athletes whose market extends far beyond the game itself. Jerseys, footballs, rookie cards, game-used equipment and modern trading cards all belong to the upper end of the … Read more
Every collector likes to believe that buying sports memorabilia is different from speculation. We tell ourselves that we are buying history, emotion, game-used objects and pieces of sporting greatness. That is certainly part of the story. But over the last few years another narrative has become much louder. Jerseys are called assets. Trading cards are … Read more
The Chicago Bulls are one of those franchises where the memorabilia market feels almost disconnected from the present. Most successful teams eventually build new generations of stars, new championship stories and new collector markets. The Bulls never really managed that. In many ways, they are still selling the 1990s. That is not necessarily criticism. Few … Read more
The Air Jordan 7 is not just another retro sneaker. It was a shoe Michael Jordan actually wore during one of the most important stretches of his career. Jordan played in the Air Jordan 7 during the 1991–92 NBA season, won his second straight championship with the Chicago Bulls, and also wore the model during … Read more