The Signature Effect: Michael Jordan and the Market Around His Name
People tend to focus on the headline numbers. The $10.5 million Jordan jersey at Sotheby’s. The Dynasty Collection sneakers at $8.5 million. The 1986–87 Fleer rookie card with an autograph that reached $2.7 million. Game-worn Finals sneakers from 1998 selling for more than $2 million. The same name keeps appearing across all of them. Jordan. … Read more









